He recibido una serie de mensajes y mails de amigos extranjeros que alegan porque no entienden lo que escribo. Así que para ser justo hoy voy a postear en Ingles. Así aprovecho de practicar un poco ..como era la cosa … Piscooolitaaa … anticuchouuuu… windouuuuu
BLOGS ARE NOT DEAD
They told me once Blogs were a proven tool for corporate communication, marketing politic campaigns and scandal reports. Forget about this up surged bologna written content, to pictures, to video who knows what…these are the real facts:
The blogosphere is just mere expression. It is not growing as fast as everyone thinks. Some 56 percent of active English-language blogs are actually spam, or known in the blogosphere as Splogs.
The fact that GM has been posting its own blog for a year and Sony pays 25.000 dollars a month to a blogger does not mean you can earn a living writing for conglomerates.
They told me once to post my blog URL in my resume, just as Novell employees did in their company’s directory list. Bad idea! College students are getting expelled for underage drinking posted on their profiles, and more than one worker has been fired thanks to Myspace supposed “digital expression”.
A year ago a blog would have given the public an idea of what your company was about better than a plain website. Right now you may be staring at social networks or any Web 2.0 service with better results. Even though Tom Peters, or some corporate CEO thinks different.
Not everything looks bad for blogs, they have actually found an interesting niche in marketing design and promotion, being used more and more to offer products and services, especially on SMES.
It is funny how people overwhelmingly support strong censorship for Blogs, even though a substantial amount has never actually been to one. It is even funnier how people think they can post anything without being reprehended. Can blogs and bloggers be sued for libel? Yes. If the information is false, the blogger may be subject lo liability. As an original source it plays by the same rules as a newspaper. Corporations usually do not sue bloggers, because of all the technicalities involved in the legal procedure… but it is still illegal.
As for my country, blogs suck even more. I don’t have the time to research on Michelle’s Bachelet Blog monthly page views but just looking at an average of 50 comments per post I can foresee it is not a marketing hit.
Simon
VP Los mejores de Chile
BLOGS ARE NOT DEAD
They told me once Blogs were a proven tool for corporate communication, marketing politic campaigns and scandal reports. Forget about this up surged bologna written content, to pictures, to video who knows what…these are the real facts:
The blogosphere is just mere expression. It is not growing as fast as everyone thinks. Some 56 percent of active English-language blogs are actually spam, or known in the blogosphere as Splogs.
The fact that GM has been posting its own blog for a year and Sony pays 25.000 dollars a month to a blogger does not mean you can earn a living writing for conglomerates.
They told me once to post my blog URL in my resume, just as Novell employees did in their company’s directory list. Bad idea! College students are getting expelled for underage drinking posted on their profiles, and more than one worker has been fired thanks to Myspace supposed “digital expression”.
A year ago a blog would have given the public an idea of what your company was about better than a plain website. Right now you may be staring at social networks or any Web 2.0 service with better results. Even though Tom Peters, or some corporate CEO thinks different.
Not everything looks bad for blogs, they have actually found an interesting niche in marketing design and promotion, being used more and more to offer products and services, especially on SMES.
It is funny how people overwhelmingly support strong censorship for Blogs, even though a substantial amount has never actually been to one. It is even funnier how people think they can post anything without being reprehended. Can blogs and bloggers be sued for libel? Yes. If the information is false, the blogger may be subject lo liability. As an original source it plays by the same rules as a newspaper. Corporations usually do not sue bloggers, because of all the technicalities involved in the legal procedure… but it is still illegal.
As for my country, blogs suck even more. I don’t have the time to research on Michelle’s Bachelet Blog monthly page views but just looking at an average of 50 comments per post I can foresee it is not a marketing hit. Simon
VP Los mejores de Chile
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