http://imgur.com/v8jVZ
http://imgur.com/v8jVZ.jpg
Delivery Status Notification.
2 days ago
Wednesday, July 28, 2010
Saturday, May 22, 2010
My premium mashup playlist
Since we are talking about mashups. I thought I would share my favourite must have mashup playlist of videos and albums.
Probably the first mashup ever. From almost 10 years ago. THIS REALLY WENT VIRAL!!!
The first band to actually make money from mashups. You can download their songs from itunes.
What I consider to be the best mashup from one my best and worst bands in the world. Ill let you figure out which one is the best.
THe ultimate mashup. There has to be more than 100 videos of this squirrel
Cheers
Probably the first mashup ever. From almost 10 years ago. THIS REALLY WENT VIRAL!!!
The first band to actually make money from mashups. You can download their songs from itunes.
What I consider to be the best mashup from one my best and worst bands in the world. Ill let you figure out which one is the best.
THe ultimate mashup. There has to be more than 100 videos of this squirrel
Cheers
Wednesday, April 28, 2010
Social Objects
“The Social Object, is the reason two people are talking to each other, as opposed to talking to somebody else.” -- Hugh Macleod
As humans we like to socialize but in order to socialize, we need a reason to get together. Social objects provide that reason. T
Some examples:
Ted and Gillian are Teacher and student working on the a Flexible learning class . The subject code, and class topic are all social objects.
Ted and I are both interested in Social Networks and have become friends as I need help on this blog. My assignment, class, and the topic of SNS are objects.
In education they are important because as student we may change our behavior because of social objects. If everyone has an iphone you buy one so that you have something to talk about.
Is religion a social object?
As humans we like to socialize but in order to socialize, we need a reason to get together. Social objects provide that reason. T
Some examples:
Ted and Gillian are Teacher and student working on the a Flexible learning class . The subject code, and class topic are all social objects.
Ted and I are both interested in Social Networks and have become friends as I need help on this blog. My assignment, class, and the topic of SNS are objects.
In education they are important because as student we may change our behavior because of social objects. If everyone has an iphone you buy one so that you have something to talk about.
Is religion a social object?
Community Design: The Four Principles of Community Management
BY
Patrick Duparcq
Kellogg School of Management – Northwestern University
The success of a community is ultimately determined by the members of that community
(“That conference was great! Such interesting people!”). But even the most interesting group of community members will not derive sufficient value from community membership unless that community is management carefully, i.e. there are some formal rules established. These rules relate to the organization of the community and assure that community members can easily communicate with each other. Those principles define the Four Principles of Community Management: Purpose, Participants, Platforms, and Policing (Figure 1).
Both the reasons of existence of a community and the expected number of members of a
community determine what platforms should be used. A community of quantum physics
scientists is much more likely to interact on a bulletin board community than in a chat room. On the other hand, a community of fans watching a baseball or football game is much more likely to use a chat room, because of the immediacy of interaction and importance of a simultaneity with the game. Policing the community interaction will make sure that participants find in the community what brought them there in the first place: discussion on theoretical physics, not sports talk, on the quantum physics bulletin board, and sports talk, not cooking recipes, in the football game chat room. The importance of policing, in itself, may become a consideration in choosing a platform. An asynchronous community platform like a bulletin board is easy to police, while a real time platform like a chat room is a lot more difficult to control.
Purpose and Value Proposition
Appropriately, the first and foremost principle relates to a clearly defined objective or purpose. Unless a community has a clearly stated value proposition, community members will be disappointed and consider participation in that community a waste of time. Customers go to eBay (a transaction oriented community) to buy and sell, not to hold conversation; but members of the Edmunds.com forums mostly participate to exchange information and experiences, not to buy and sell. Because companies try to achieve different objectives with different website visitors, it is highly unlikely that they would be able to accomplish the task with just one community (e.g., one single bulletin board). As a matter of fact, the community activity doesn’t even have to reside on the company’s website itself. Creating awareness for a brand may work much better through participation on a 3rd party website, rather than on the (yet less familiar) company website. Some of the more common community types by objective are: exploration and discovery (creating awareness about a product), experience, learning and trying (more focused peer-driven learning), transaction based communities (buying and selling), and relationship based communities (increasing the value in use of a product through peer produced services).
Participants of the community: Identity, Trust, Reputation, History and Segmentation
Successful communities require that members of that community relate to each other,
find “soul mates” or kindred spirits, and can trust each other. For a community
organizer it means that the community should not be organized too coarsely in order
to keep the signal/noise ratio high enough. The ultimate coarse community would
have everyone in the world participate and talk about a wide variety of issues, which
would make it very uninteresting for participants with a particular interest. On the
other hand, communities that are defined too narrowly will have too limited a number
of participants, and will therefore be too difficult to sustain. Members in a community should be able to relate to a critical mass of likeminded other participants in that community. In other words, communities need to be properly segmented into groups of similar interest. Indeed, this issue of coarseness will be noted in our model of community growth pattern.
Communities that allow participants to assess the quality or reputation of other
members become more valuable. Alumni lists in business schools perform such a
function in that community. Online communities can produce reputation metrics in a
number of ways. For example, eBay signals reputation of sellers to its members by
using both reputation measurements and history of sellers. It also signals the
reputations of buyers.
Platform for Communication (Delivery Mechanisms)
The mechanisms used to create a community will be largely dependent on the
purpose and the kind of participants of that community. Chat rooms will provide a
community member with instant real time interaction but limit the number of peer
customers one has access to (they have to be online at the same time) and are less
appropriate to convey large amounts of information. Collaborative filtering will
provide access to the largest amount of peer customers, but with very limited
information. Frequently used online community platforms are: chat rooms, bulletin
boards, e-mail lists, and collaborative filtering (also called a “virtual community”)
Policing: Governance and Control
Communities need to have rules of interaction and a way to enforce those rules or
soon the level of discourse would turn into a noisy blur.Unmoderated bulletin boards
often have so many off-topic discussions going on (or worse, advertising) that soon
the value and participation rate goes down. At the same time, the need for a focused
and somewhat civilized interaction should be counter balanced with the requirements
to have an open and unbiased forum. That is especially important for brand and
product based communities where customers are expecting unbiased peer
information. If systematically all critical postings are removed, the very reason for
participating in the community will soon disappear.
Patrick Duparcq
Kellogg School of Management – Northwestern University
The success of a community is ultimately determined by the members of that community
(“That conference was great! Such interesting people!”). But even the most interesting group of community members will not derive sufficient value from community membership unless that community is management carefully, i.e. there are some formal rules established. These rules relate to the organization of the community and assure that community members can easily communicate with each other. Those principles define the Four Principles of Community Management: Purpose, Participants, Platforms, and Policing (Figure 1).
Both the reasons of existence of a community and the expected number of members of a
community determine what platforms should be used. A community of quantum physics
scientists is much more likely to interact on a bulletin board community than in a chat room. On the other hand, a community of fans watching a baseball or football game is much more likely to use a chat room, because of the immediacy of interaction and importance of a simultaneity with the game. Policing the community interaction will make sure that participants find in the community what brought them there in the first place: discussion on theoretical physics, not sports talk, on the quantum physics bulletin board, and sports talk, not cooking recipes, in the football game chat room. The importance of policing, in itself, may become a consideration in choosing a platform. An asynchronous community platform like a bulletin board is easy to police, while a real time platform like a chat room is a lot more difficult to control.
Purpose and Value Proposition
Appropriately, the first and foremost principle relates to a clearly defined objective or purpose. Unless a community has a clearly stated value proposition, community members will be disappointed and consider participation in that community a waste of time. Customers go to eBay (a transaction oriented community) to buy and sell, not to hold conversation; but members of the Edmunds.com forums mostly participate to exchange information and experiences, not to buy and sell. Because companies try to achieve different objectives with different website visitors, it is highly unlikely that they would be able to accomplish the task with just one community (e.g., one single bulletin board). As a matter of fact, the community activity doesn’t even have to reside on the company’s website itself. Creating awareness for a brand may work much better through participation on a 3rd party website, rather than on the (yet less familiar) company website. Some of the more common community types by objective are: exploration and discovery (creating awareness about a product), experience, learning and trying (more focused peer-driven learning), transaction based communities (buying and selling), and relationship based communities (increasing the value in use of a product through peer produced services).
Participants of the community: Identity, Trust, Reputation, History and Segmentation
Successful communities require that members of that community relate to each other,
find “soul mates” or kindred spirits, and can trust each other. For a community
organizer it means that the community should not be organized too coarsely in order
to keep the signal/noise ratio high enough. The ultimate coarse community would
have everyone in the world participate and talk about a wide variety of issues, which
would make it very uninteresting for participants with a particular interest. On the
other hand, communities that are defined too narrowly will have too limited a number
of participants, and will therefore be too difficult to sustain. Members in a community should be able to relate to a critical mass of likeminded other participants in that community. In other words, communities need to be properly segmented into groups of similar interest. Indeed, this issue of coarseness will be noted in our model of community growth pattern.
Communities that allow participants to assess the quality or reputation of other
members become more valuable. Alumni lists in business schools perform such a
function in that community. Online communities can produce reputation metrics in a
number of ways. For example, eBay signals reputation of sellers to its members by
using both reputation measurements and history of sellers. It also signals the
reputations of buyers.
Platform for Communication (Delivery Mechanisms)
The mechanisms used to create a community will be largely dependent on the
purpose and the kind of participants of that community. Chat rooms will provide a
community member with instant real time interaction but limit the number of peer
customers one has access to (they have to be online at the same time) and are less
appropriate to convey large amounts of information. Collaborative filtering will
provide access to the largest amount of peer customers, but with very limited
information. Frequently used online community platforms are: chat rooms, bulletin
boards, e-mail lists, and collaborative filtering (also called a “virtual community”)
Policing: Governance and Control
Communities need to have rules of interaction and a way to enforce those rules or
soon the level of discourse would turn into a noisy blur.Unmoderated bulletin boards
often have so many off-topic discussions going on (or worse, advertising) that soon
the value and participation rate goes down. At the same time, the need for a focused
and somewhat civilized interaction should be counter balanced with the requirements
to have an open and unbiased forum. That is especially important for brand and
product based communities where customers are expecting unbiased peer
information. If systematically all critical postings are removed, the very reason for
participating in the community will soon disappear.
Saturday, April 24, 2010
Social Networks and Social Capital
This study provides a view of the role of Facebook on campuses that is very different from those reported in the popular press. Our empirical results contrast with the anecdotal evidence dominating the popular press in that we found social capital benefits associated with certain kinds of Facebook use. Although there are clearly some image management problems experienced by students as reported in the press and the potential for privacy abuses does exist, our findings demonstrate a robust connection between Facebook usage and indicators of social capital. In short, Facebook users can benefit from their online practices. The strong linkage between Facebook use and high school connections suggests how online social networks help maintain relations as people move from one offline community to another. It may facilitate the same when students graduate from college, with alumni keeping their school email address and using Facebook to stay in touch with the college community. Such connections could have strong payoffs in terms of jobs, internships, and other opportunities. Colleges may want to explore ways to encourage this sort of usage. Finally, our findings do suggest that participants in bounded online communities – e.g.
where participants have a common offline affiliation, especially one that would lead to opportunities for face-to-face meetings – are doing fundamentally different things than those reported in the early virtual community literature. They are using the online channel less to meet new people than to intensify and solidify relationships that started offline. This has important theoretical implications for theories of computer-mediated communication and social networks.
where participants have a common offline affiliation, especially one that would lead to opportunities for face-to-face meetings – are doing fundamentally different things than those reported in the early virtual community literature. They are using the online channel less to meet new people than to intensify and solidify relationships that started offline. This has important theoretical implications for theories of computer-mediated communication and social networks.
Monday, October 12, 2009
Thursday, December 11, 2008
De ambos lados del polo
Sentado en una cuidad sin color
De tatuajes raros
Y sonidos blancos
Que jamás entenderé
No podré...No podré...
Se que ame
Esa química de tu tiempo
Y la física de mi cuerpo
Que Nunca encontraron hogar
Nos pusieron sueños
Que no entendemos
Y palpe tu cuerpo
Y tus labios gruesos
Cuando todo era final
Esto no es sobre amor
Es sobre tu cintura
Tu soltura
Y mi falta de valor
Es sobre tu risa
Tus amigas
Y las veces que pasó.
Yo se que hable contigo en lo oscuro
Yo mismo las vi.
Que nadie diga
Que No hay estrellas
Cuando llueve a reglas
Si da todo vueltas
Cuando tú me besas
Y si no existieras
Que recuerdo de esa edad
Sal de aquí
Que no eres confesión
Esa imagen se quemó
En intentos de acepción
¿Y que es eso?
Si no soy más fuerte que ayer
Al revés
Soy más débil
Más complejo y disoluto
Lo único que se
Es que tuvimos miedo de perderlo todo
No supimos donde ir
Y lloramos y sufrimos
Solo por saber
A que sabia.
De tatuajes raros
Y sonidos blancos
Que jamás entenderé
No podré...No podré...
Se que ame
Esa química de tu tiempo
Y la física de mi cuerpo
Que Nunca encontraron hogar
Nos pusieron sueños
Que no entendemos
Y palpe tu cuerpo
Y tus labios gruesos
Cuando todo era final
Esto no es sobre amor
Es sobre tu cintura
Tu soltura
Y mi falta de valor
Es sobre tu risa
Tus amigas
Y las veces que pasó.
Yo se que hable contigo en lo oscuro
Yo mismo las vi.
Que nadie diga
Que No hay estrellas
Cuando llueve a reglas
Si da todo vueltas
Cuando tú me besas
Y si no existieras
Que recuerdo de esa edad
Sal de aquí
Que no eres confesión
Esa imagen se quemó
En intentos de acepción
¿Y que es eso?
Si no soy más fuerte que ayer
Al revés
Soy más débil
Más complejo y disoluto
Lo único que se
Es que tuvimos miedo de perderlo todo
No supimos donde ir
Y lloramos y sufrimos
Solo por saber
A que sabia.
Thursday, November 15, 2007
Thursday, July 26, 2007
Gente Comun
Porque somos gente común
Claro que tenemos miedo de perderlo todo
Porque somos gente común
No sabemos donde ir
Y lloramos y sufrimos
Solo con la sensación
..
..
..
..
..
Cual?
..
..
..
..
..
Cua?
..
..
..
..
Cu?
..
..
..
..
C?
..
..
..
..
?
Claro que tenemos miedo de perderlo todo
Porque somos gente común
No sabemos donde ir
Y lloramos y sufrimos
Solo con la sensación
..
..
..
..
..
Cual?
..
..
..
..
..
Cua?
..
..
..
..
Cu?
..
..
..
..
C?
..
..
..
..
?
Wednesday, July 18, 2007
Chile dives into the Social Networking river
This CHILEAN WEB SITE RULES!!!!
by Susan Comodity
This Chilean MS in IT always shared his global perspective on telecommunication industry and International geopolitical issues. The thing is he never mentioned he was from Chile. In many ways he dominated domestic Americanized interests, But as he always said " In the land of the blind, the one eye men is the king" . Simon Rosenblut's competent researcher and project manager qualities gave him the oportunity to create one of the biggest South American Social Networking Services available.
Here is the Story
How did http://www.wena.cl/ start? How do you promote your site?
Simon: This site started out as a Social Network designed for TVN. It included a list of featured blogs from Chile. It was my thesis back in Indiana. I don't promote this site, all traffic has been generated by word-of-mouth alone.
How many people write for your site?
Simon: Just me. I do all the articles, graphics, programming, layout, email responses, etc. I am hosted in blogger, because there are no Chilean ISP services available.
Simon, may I send you my writing/ideas?
Simon: No. Do not send me your writing/ideas. I disregard all such email because I don't want to post something on my website and have some dumbass emailing me a few weeks later claiming that they gave me the idea. I have anywhere from 25-40 articles in queue at any given time. So I have more than enough to write about, don't send me your ideas. You may send me general suggestions, but if you're worried about me taking your ideas, then don't email me.
What do you do for a living, besides creting these wonderfull Websites for underprivileged South Americans?
Simon: I'm an AV for a T-com company in Santiago, Chile Company. I work anywhere from 40-60 hours per week (hence my sleep deprive).
Will you marry me? / Do you have a girlfriend?
Simon: To date I've received 79 marriage proposals from women, and 4 marriage proposals from men. I'm currently single.
Has your site ever received an award?
Simon: Yes, in fact, I recently gave myself the "Best Damn Web Page in the Universe" award: I decided to give my site the award because it's the best site I've ever been to. I love everything about my site. It's the best. .... NOT
How can you always be right if you contradict yourself?
Simon: That's besides the point. What's important is that I'm always right about everything. If you disagree with anything I have to say, you are wrong. For example... I changed my mind, I can't think of an example. But trust me, I'm right.
by Susan Comodity
This Chilean MS in IT always shared his global perspective on telecommunication industry and International geopolitical issues. The thing is he never mentioned he was from Chile. In many ways he dominated domestic Americanized interests, But as he always said " In the land of the blind, the one eye men is the king" . Simon Rosenblut's competent researcher and project manager qualities gave him the oportunity to create one of the biggest South American Social Networking Services available.
Here is the Story
How did http://www.wena.cl/ start? How do you promote your site?
Simon: This site started out as a Social Network designed for TVN. It included a list of featured blogs from Chile. It was my thesis back in Indiana. I don't promote this site, all traffic has been generated by word-of-mouth alone.
How many people write for your site?
Simon: Just me. I do all the articles, graphics, programming, layout, email responses, etc. I am hosted in blogger, because there are no Chilean ISP services available.
Simon, may I send you my writing/ideas?
Simon: No. Do not send me your writing/ideas. I disregard all such email because I don't want to post something on my website and have some dumbass emailing me a few weeks later claiming that they gave me the idea. I have anywhere from 25-40 articles in queue at any given time. So I have more than enough to write about, don't send me your ideas. You may send me general suggestions, but if you're worried about me taking your ideas, then don't email me.
What do you do for a living, besides creting these wonderfull Websites for underprivileged South Americans?
Simon: I'm an AV for a T-com company in Santiago, Chile Company. I work anywhere from 40-60 hours per week (hence my sleep deprive).
Will you marry me? / Do you have a girlfriend?
Simon: To date I've received 79 marriage proposals from women, and 4 marriage proposals from men. I'm currently single.
Has your site ever received an award?
Simon: Yes, in fact, I recently gave myself the "Best Damn Web Page in the Universe" award: I decided to give my site the award because it's the best site I've ever been to. I love everything about my site. It's the best. .... NOT
How can you always be right if you contradict yourself?
Simon: That's besides the point. What's important is that I'm always right about everything. If you disagree with anything I have to say, you are wrong. For example... I changed my mind, I can't think of an example. But trust me, I'm right.
Tuesday, April 10, 2007
Trans-pichanga
“Este juego se ha vuelto intolerable" El que tiene la pelota no la quiere lanzar Y el que no la tiene no la quiere recibir”Que paso cuando éramos niños Y tocábamos tierra con fascinación En mis manos….…. mis manos ... Desgastadas y pequeñas De cantante, presidente y futbolista..................
"Este juego me tiene cansado" El corazón latiendo entre las piernas ...un calor que no me deja dormir, empujado, gastado por laboratorios ... y sin saber .... sin ..saber...
... sin saber quien nos robo el partido?
… Sartén de vaquero!
…Yogurt de petróleo!
…Chuchetu *@&+^#
Y en el camarín se escucha….“Lamentablemente no se nos dieron las cosas Hay que seguir trabajando durante estos meses”…………………………………………………..
…………………………………………………...Nada que un regueton no arregle! (dice mi I-pod)
"Este juego me tiene cansado" El corazón latiendo entre las piernas ...un calor que no me deja dormir, empujado, gastado por laboratorios ... y sin saber .... sin ..saber...
... sin saber quien nos robo el partido?
… Sartén de vaquero!
…Yogurt de petróleo!
…Chuchetu *@&+^#
Y en el camarín se escucha….“Lamentablemente no se nos dieron las cosas Hay que seguir trabajando durante estos meses”…………………………………………………..
…………………………………………………...Nada que un regueton no arregle! (dice mi I-pod)
Saturday, September 23, 2006
BLOGS ARE NOT DEAD
He recibido una serie de mensajes y mails de amigos extranjeros que alegan porque no entienden lo que escribo. Así que para ser justo hoy voy a postear en Ingles. Así aprovecho de practicar un poco ..como era la cosa … Piscooolitaaa … anticuchouuuu… windouuuuu
BLOGS ARE NOT DEAD
They told me once Blogs were a proven tool for corporate communication, marketing politic campaigns and scandal reports. Forget about this up surged bologna written content, to pictures, to video who knows what…these are the real facts:
The blogosphere is just mere expression. It is not growing as fast as everyone thinks. Some 56 percent of active English-language blogs are actually spam, or known in the blogosphere as Splogs.
The fact that GM has been posting its own blog for a year and Sony pays 25.000 dollars a month to a blogger does not mean you can earn a living writing for conglomerates.
They told me once to post my blog URL in my resume, just as Novell employees did in their company’s directory list. Bad idea! College students are getting expelled for underage drinking posted on their profiles, and more than one worker has been fired thanks to Myspace supposed “digital expression”.
A year ago a blog would have given the public an idea of what your company was about better than a plain website. Right now you may be staring at social networks or any Web 2.0 service with better results. Even though Tom Peters, or some corporate CEO thinks different.
Not everything looks bad for blogs, they have actually found an interesting niche in marketing design and promotion, being used more and more to offer products and services, especially on SMES.
It is funny how people overwhelmingly support strong censorship for Blogs, even though a substantial amount has never actually been to one. It is even funnier how people think they can post anything without being reprehended. Can blogs and bloggers be sued for libel? Yes. If the information is false, the blogger may be subject lo liability. As an original source it plays by the same rules as a newspaper. Corporations usually do not sue bloggers, because of all the technicalities involved in the legal procedure… but it is still illegal.
As for my country, blogs suck even more. I don’t have the time to research on Michelle’s Bachelet Blog monthly page views but just looking at an average of 50 comments per post I can foresee it is not a marketing hit.
Simon
VP Los mejores de Chile
BLOGS ARE NOT DEAD
They told me once Blogs were a proven tool for corporate communication, marketing politic campaigns and scandal reports. Forget about this up surged bologna written content, to pictures, to video who knows what…these are the real facts:
The blogosphere is just mere expression. It is not growing as fast as everyone thinks. Some 56 percent of active English-language blogs are actually spam, or known in the blogosphere as Splogs.
The fact that GM has been posting its own blog for a year and Sony pays 25.000 dollars a month to a blogger does not mean you can earn a living writing for conglomerates.
They told me once to post my blog URL in my resume, just as Novell employees did in their company’s directory list. Bad idea! College students are getting expelled for underage drinking posted on their profiles, and more than one worker has been fired thanks to Myspace supposed “digital expression”.
A year ago a blog would have given the public an idea of what your company was about better than a plain website. Right now you may be staring at social networks or any Web 2.0 service with better results. Even though Tom Peters, or some corporate CEO thinks different.
Not everything looks bad for blogs, they have actually found an interesting niche in marketing design and promotion, being used more and more to offer products and services, especially on SMES.
It is funny how people overwhelmingly support strong censorship for Blogs, even though a substantial amount has never actually been to one. It is even funnier how people think they can post anything without being reprehended. Can blogs and bloggers be sued for libel? Yes. If the information is false, the blogger may be subject lo liability. As an original source it plays by the same rules as a newspaper. Corporations usually do not sue bloggers, because of all the technicalities involved in the legal procedure… but it is still illegal.
As for my country, blogs suck even more. I don’t have the time to research on Michelle’s Bachelet Blog monthly page views but just looking at an average of 50 comments per post I can foresee it is not a marketing hit. Simon
VP Los mejores de Chile
Reflexiones de una siesta
Las únicas razones por las que un ser humano comunica son para:
1. Comunicar un sentimiento
2. Expresar una idea o decir algo
3. Pedir ayuda.
No existen más…
Fíjense en esa “conocida” con la cual no hablan hace mas de 5 años, que derrepente empieza a mandarte emoticons , para 5 minutos después, preguntarte si le puedes conseguir trabajo.
O a ese amigo que aburrido y bajoneado en un starbucks de Australia, te escribe, sin un verdadero interés de saber de ti, solo para combatir un minuto su soledad en el extranjero.
En este mundo donde un verdadero objetivo es tomar el caos en el que vivimos y aprender a emerger de el…me pregunto…
¿Será este blog un ejercicio de expresión de ideas, comunicación de sentimientos o sencillamente una petición de ayuda?
1. Comunicar un sentimiento
2. Expresar una idea o decir algo
3. Pedir ayuda.
No existen más…
Fíjense en esa “conocida” con la cual no hablan hace mas de 5 años, que derrepente empieza a mandarte emoticons , para 5 minutos después, preguntarte si le puedes conseguir trabajo.
O a ese amigo que aburrido y bajoneado en un starbucks de Australia, te escribe, sin un verdadero interés de saber de ti, solo para combatir un minuto su soledad en el extranjero.
En este mundo donde un verdadero objetivo es tomar el caos en el que vivimos y aprender a emerger de el…me pregunto…
¿Será este blog un ejercicio de expresión de ideas, comunicación de sentimientos o sencillamente una petición de ayuda?
Thursday, September 14, 2006
Transantiago
¿Quien mejor que Iván zamorano, un hombre que seguramente no se ha subido a una micro desde que salio de cobreandino para promover transantiago? Si bien Zamorano mueve masas y es un icono de progreso no es un rostro que no promueva el uso del transporte público. Al revés creo que zamorano evoca la emoción de triunfar, ganar plata y comprarse un auto. Esta sensación va totalmente en contra del trabajador independiente de clase media que lee el diario y escucha la radio mientras apretado se hace un camino en la micro y busca mejorar en su trabajo.
Las únicas micros que conoce Bam Bam son las de la ANFP, cuando hay partido en la selección. Reconozcamos que los buses de la ANFP paran cuando quieren, y siempre van llenos y ni hablar de los asaltos…
No se ?... puede ser sencillamente que Iván Luís ya no me cae tan bien como antes...
Las únicas micros que conoce Bam Bam son las de la ANFP, cuando hay partido en la selección. Reconozcamos que los buses de la ANFP paran cuando quieren, y siempre van llenos y ni hablar de los asaltos…
No se ?... puede ser sencillamente que Iván Luís ya no me cae tan bien como antes...
Monday, September 11, 2006
La SCD y su caja de Pandora
Aunque UD no lo crea, la industria musical chilena se encuentra en uno de sus mejores momentos. Nada que perder y todo que ganar. Perdida ya la III guerra mundial contra la piratería asoma como un posible parche el factor de experimentación. Experimentación? Si hoy en día la industria musical chilena es tan pequeña, artesanal e ingenua que esta en la mejor posición para experimentar con lo que se conoce como “difusión digital”.
Hace un tiempo atrás Beck, un artista norteamericano, ideo el concepto de “Ciclo de LP” específicamente para su última publicación “Güero”. Un “ciclo” es básicamente un sistema que busca aumentar las posibilidades de que el publico conozca tu material (y de paso…lo compre).
Para explicarlo mejor voy a suponer que soy músico y compuse un disco llamado “bulla” en honor a mi equipo de fútbol preferido.
Si yo quisiese que “bulla” fuese lo mas conocido posible partiría por filtrar las canciones de mi disco, sin mezcla y posiblemente acústicas a la red. De esta manera y a través de un blog obtendría las opiniones de mis futuros clientes y lograría establecer de manera fiel cual seria mi single. El paso siguiente seria editar el CD, con un par de bonus tracks que probablemente solo mis familiares y amigos comprarían, pero bueno. Inmediatamente después y gracias a la azafata amiga de mi mama que me trajo una cámara de video digital subiría otra versión de mi disco, esta vez con video clips caseros de cada tema en Youtube.
Guau, ya soy parte de la Web 2.0 y mi disco es viral…mmhh no todavía.
Si mis videos pescan y la gente empieza a hablar de ellos lanzo un DVD con una carátula personalizable de calcomanías y con los videos clips esta vez grabados en HD, luego creo un sitio en Internet donde la gente pueda editar y mezclar mis mp3 y finalmente saco un disco con las mejores mezclas de los usuarios. Resulta que MTV y Vía X no ponen mi video porque prefieren una chica gritona y un negro pichicateando un auto y las radios no me tocan y después de toda la parafernalia aun no gano más de lo que un ingeniero de la católica haría en un mes. ….Aun así mi disco esta afuera, en mas de 6 formatos y versiones, y les apuesto que la gente me conoce, es mas creo que hasta me reconoció una morena en la calle.
Eso es difusión digital. En ese sentido la iniciativa de la SCD es espectacular. Para todos los que no supieron la SCD lanzo un catalogo (base de datos) de 16 mil canciones que ofrece a radios pymes. El combo musical incluye también un PC y un software de administración, eso si exige que el porcentaje de música chilena en la parrilla programática sea de un 25 %.
El proyecto es un buen inicio, pero es solo un inicio. Si la industria nacional chilena quiere crecer debe entregarse por completo. Debe olvidar los modelos clásicos de rentabilidad y experimentar junto a una filosofía mcdowells.
Combo 1; SCD y alumnos de audiovisual de universidades trabando juntos en hacer visual todo material musical chileno.
Combo 2; Pandora con agregado de wikis chileno
Combo 3: Liveplasma con un servicio de letras SMS pero sin palta.
Supersize me; Ojala no solo ofrezcan estas 16 mil canciones a radios pymes sino las suban a un sitio para que la gente las baje y la edite.
Combo Light; Creen un sello azul independiente ligado a una red social y pónganse a jugar con las posibilidades.
En fin las peripecias no tienen límite. No estoy tratando de atacar al sello azul, como lo hizo el flaco pelotudo de Vía X, sino de establecer que dado que las multinacionales ya no producen sino distribuyen y los sellos independientes no marginan, experimentar no parece ser una mala opción.
Yo me imagino a keko yungue puteando frente a Kazza y a buddy Richard tratando de mandar un mail, pero seamos realistas y aceptemos la nueva era de contenidos creados por nosotros…empecemos a pensar como Beck.
Doctor Simon
VP “Los mejores de Chile”
Hace un tiempo atrás Beck, un artista norteamericano, ideo el concepto de “Ciclo de LP” específicamente para su última publicación “Güero”. Un “ciclo” es básicamente un sistema que busca aumentar las posibilidades de que el publico conozca tu material (y de paso…lo compre).
Para explicarlo mejor voy a suponer que soy músico y compuse un disco llamado “bulla” en honor a mi equipo de fútbol preferido.
Si yo quisiese que “bulla” fuese lo mas conocido posible partiría por filtrar las canciones de mi disco, sin mezcla y posiblemente acústicas a la red. De esta manera y a través de un blog obtendría las opiniones de mis futuros clientes y lograría establecer de manera fiel cual seria mi single. El paso siguiente seria editar el CD, con un par de bonus tracks que probablemente solo mis familiares y amigos comprarían, pero bueno. Inmediatamente después y gracias a la azafata amiga de mi mama que me trajo una cámara de video digital subiría otra versión de mi disco, esta vez con video clips caseros de cada tema en Youtube.
Guau, ya soy parte de la Web 2.0 y mi disco es viral…mmhh no todavía.
Si mis videos pescan y la gente empieza a hablar de ellos lanzo un DVD con una carátula personalizable de calcomanías y con los videos clips esta vez grabados en HD, luego creo un sitio en Internet donde la gente pueda editar y mezclar mis mp3 y finalmente saco un disco con las mejores mezclas de los usuarios. Resulta que MTV y Vía X no ponen mi video porque prefieren una chica gritona y un negro pichicateando un auto y las radios no me tocan y después de toda la parafernalia aun no gano más de lo que un ingeniero de la católica haría en un mes. ….Aun así mi disco esta afuera, en mas de 6 formatos y versiones, y les apuesto que la gente me conoce, es mas creo que hasta me reconoció una morena en la calle.
Eso es difusión digital. En ese sentido la iniciativa de la SCD es espectacular. Para todos los que no supieron la SCD lanzo un catalogo (base de datos) de 16 mil canciones que ofrece a radios pymes. El combo musical incluye también un PC y un software de administración, eso si exige que el porcentaje de música chilena en la parrilla programática sea de un 25 %.
El proyecto es un buen inicio, pero es solo un inicio. Si la industria nacional chilena quiere crecer debe entregarse por completo. Debe olvidar los modelos clásicos de rentabilidad y experimentar junto a una filosofía mcdowells.
Combo 1; SCD y alumnos de audiovisual de universidades trabando juntos en hacer visual todo material musical chileno.
Combo 2; Pandora con agregado de wikis chileno
Combo 3: Liveplasma con un servicio de letras SMS pero sin palta.
Supersize me; Ojala no solo ofrezcan estas 16 mil canciones a radios pymes sino las suban a un sitio para que la gente las baje y la edite.
Combo Light; Creen un sello azul independiente ligado a una red social y pónganse a jugar con las posibilidades.
En fin las peripecias no tienen límite. No estoy tratando de atacar al sello azul, como lo hizo el flaco pelotudo de Vía X, sino de establecer que dado que las multinacionales ya no producen sino distribuyen y los sellos independientes no marginan, experimentar no parece ser una mala opción.
Yo me imagino a keko yungue puteando frente a Kazza y a buddy Richard tratando de mandar un mail, pero seamos realistas y aceptemos la nueva era de contenidos creados por nosotros…empecemos a pensar como Beck.
Doctor Simon
VP “Los mejores de Chile”
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